Privacy policy
Privacy Policy – Fred Karlsson
Last updated: 13/03/2026
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### 1. Who We Are
Fred Karlsson (“we”, “us”, “our”) operates this website and is responsible for your personal data. We are committed to protecting your privacy and handling your data transparently.
Contact: [your email address]
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### 2. What Information We Collect
When you visit or purchase from our store, we may collect:
a) Personal Information
- Name
- Billing and shipping address
- Email address
- Phone number
b) Order Information
- Products purchased
- Transaction details
- Order history
c) Technical Data
- IP address
- Browser type and device
- Pages visited and usage behaviour
- Cookies and similar technologies
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### 3. How We Use Your Information
We use your data to:
- Process and deliver orders
- Communicate with you (order updates, support)
- Provide customer service
- Improve our website and products
- Detect and prevent fraud
- Send marketing emails (only if you opt in)
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### 4. Legal Basis (UK GDPR)
We process your data under the following bases:
- Contract – to fulfil your orders
- Legitimate interests – to improve our service and prevent fraud
- Consent – for marketing communications
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### 5. Payments
Payments are securely processed by third-party providers such as Shopify Payments or Stripe. We do not store full card details.
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### 6. Sharing Your Information
We only share your data where necessary with:
- Payment providers
- Delivery and fulfilment partners
- Shopify (our ecommerce platform)
- Analytics providers (e.g. website performance tools)
We do not sell your personal data.
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### 7. Cookies
We use cookies to:
- Enable website functionality
- Remember preferences
- Analyse performance and traffic
You can manage cookies through your browser settings.
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### 8. Data Retention
We keep your information only as long as necessary to:
- Fulfil orders
- Meet legal and accounting obligations
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### 9. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion
- Object to processing
- Withdraw consent (for marketing)
- Request a copy of your data
To exercise these rights, contact: [your email address]
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### 10. Data Security
We take reasonable steps to protect your data using secure systems and trusted providers. However, no method of transmission is 100% secure.
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### 11. International Transfers
Your data may be processed outside the UK (e.g. via Shopify or payment providers). Where this happens, safeguards are in place to protect your information.
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### 12. Changes to This Policy
We may update this Privacy Policy occasionally. Updates will be posted on this page.
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### 13. Contact
If you have any questions about this policy or your data:
Fred Karlsson
Email: [admin@fredkarlsson.com]
Website: fredkarlsson.com
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